Solar Company A hired a canvassing team, paying a base salary of $2,500 per month to each canvasser. They also offered a $200 commission per kilowatt (kw) on sales made. The canvassers prove their worth, scheduling one solid appointment per day, totaling 20 appointments per month. Solar Company A was able to convert 4 of these appointments into sales, paying out $7,200 in commissions.
Let’s break it down:
Dividing this total cost by the 200 appointments secured by the canvassing team, Solar Company A was spending a whopping $485 per appointment! And this figure doesn’t even include the costs of training, management, taxes for W2 employees and the constant turnover that plagues many canvassing teams.